Making Space For Discomfort

A Two Day Retreat
with Justice Roe and Jeff Costa

Saturday and Sunday, June 1st + 2nd
10:30am - 4:30pm

The Book

Deconstructing the Fitness Industry Complex: How to Resist, Disrupt, and Reclaim What It Means to be Fit in American Culture, is edited by local author Justice Roe Williams, along with Roc Rochon, and Lawrence Koval.

“Using the stories and experiences of trainers, coaches, and body workers from diverse experiences, Deconstructing the Fitness Industrial Complex describes and defines the Fitness Industrial Complex (FIC). This framework is created to name that fitness as an industry acts systemically to both produce and ideologically maintain dominant body cultures. Bringing together the voices of activists within the fitness industry who are deconstructing and re-envisioning how we experience and understand fitness as it presently exists, this book shows the ways in which we are all connected in this fight to redefine fitness as a practice or ritual for all bodies.”


This is a one-of-a-kind book, specifically discussing the politics of the fitness industry, especially as it connects to the body/identity, through the narratives and writing of activists and fitness professionals in the movement to revolutionize fitness.

Available for purchase and signing at the retreat.